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Ashley Melville

Commercial Operations & Product Leader | Transformation, SaaS Workflow & UX Architecture
📍 Stoke-on-Trent, Staffs, UK | 📞 07908 163 003 | ✉️ ashley@perspectivemediation.co.uk | 🌐 View Digital Portfolio
Professional Summary

A highly accomplished, strategic commercial leader with 25+ years of success across executive operations, business scaling, and product architecture. Proven track record founding and scaling a professional services firm to 36 personnel and a 7-figure turnover, managing end-to-end P&L, governance, and organizational change. Unique hybrid profile combining broad commercial leadership with hands-on SaaS product design, enterprise workflow auditing, and certified UX credentials.

Core Competencies

COMMERCIAL LEADERSHIP & P&L SCALE

Founding, scaling, and managing 7-figure enterprise operations, budgets, and multi-office staffing.

SAAS PRODUCT & UX ARCHITECTURE

Certified UX designer with direct experience designing bespoke SaaS case management systems and automated workflows.

DIGITAL TRANSFORMATION & PROCESS AUDITING

Expert in auditing legacy systems, integrating CRM/ERP platforms, and modernizing operational efficiency.

GOVERNANCE, RISK & COMPLIANCE

Proven track record maintaining financial and operational integrity, passing stringent external governance audits.

COMMERCIAL MEDIATION & NEGOTIATION

Level 4 CMC Registered Mediator skilled at executive stakeholder alignment and complex dispute resolution.

Professional Experience
Founder & Managing Director — Commercial Services Firm / Law Firm (trading as Brayford Solicitors)2005 – 2021
  • Enterprise Scaling: Founded and scaled practice to 36 personnel across multi-office operations, generating a 7-figure turnover and orchestrating a successful sale in 2021.
  • SaaS Workflow Architecture: Led the co-design and integration of a custom SaaS case management platform, building digital workflows that optimized operational output across all departments.
  • Governance & Audit Success: Oversaw all financial and regulatory compliance, successfully leading the firm through rigorous external SRA audits.
  • Commercial Strategy: Designed internal lead-generation architectures that slashed acquisition costs and maximized operating margins.
Director — Mediaheads Ltd2012 – 2014
  • Led daily operations, commercial strategy, and client growth for a digital marketing agency.
  • Managed multi-disciplinary teams across digital delivery, client acquisition, and account strategy.
Operational Lead & Management — Civil & Commercial Legal Firms1996 – 2005
  • Directed operational workflows, client delivery, and commercial procedures within private legal practice.
Private Quantity Surveyor (PQS) — Alan Dickinson & Associates1988 – 1992
  • Managed commercial construction estimating, cost modeling, and contractual compliance.
Current & Specialist Mandates
Civil & Commercial Mediator & Founder — Perspective Mediation2024 – Present
  • Provide expert commercial mediation and dispute resolution services. Manage company operations, business development, and client strategy.
Momentum Portfolio Trader — Self-Employed2018 – Present
  • Direct personal portfolio trading with rigorous risk management protocols in high-volatility environments.
Education & Certifications
  • Level 5 Diploma in UX Design — The UX Design Institute (2024)
  • Product Management Certificate — Udemy (2024)
  • Level 4 CMC Registered Civil & Commercial Mediator — Radanks (2024/2025)
  • Figma & Graphic Design Certificates — Coursera / CalArts (2023)
  • Level 3/4 Counseling & Psychotherapy Training — Waldron the Roots (2019–2021)
  • Level 7 Solicitors’ Professional Skills Course (PSC) — Chester School of Law (1998)
  • Level 7 Postgraduate Diploma in Legal Studies — Staffordshire University (1996)
  • Level 6 LLB (Hons) Law — Staffordshire University (1995)
  • Level 5 HNC in Building Studies — Stoke-on-Trent College (1991)