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Ashley Melville

Commercial Product Manager & Digital UX Strategist
📍 Stoke-on-Trent, UK | 📞 07908 163003 | ✉️ ashley@perspectivemediation.co.uk | 🌐 View Digital Portfolio
Professional Summary

A strategic Product Manager and commercial leader with over 25 years of experience driving enterprise growth, product execution, and digital strategy. Experienced in partnering with software engineers to design and integrate custom SaaS platforms, map user workflows, and align digital products with revenue goals. Combines a Level 5 Diploma in UX Design with hands-on web development knowledge, agile agency leadership, and a proven track record of scaling a 7-figure business from the ground up.

Core Competencies

PRODUCT STRATEGY & ROADMAPPING

SaaS Product Lifecycle, Workflow Optimization, Value Proposition Design, Feature Prioritization, Agile Team Delivery.

UX & DISCOVERY

User Research, Stakeholder Workshops, Information Architecture (IA), Wireframing (Figma), Usability Testing.

COMMERCIAL EXECUTION

7-Figure Enterprise Scaling, Budget & P&L Oversight, Conversion Rate Optimisation (CRO), Lead Acquisition Funnels.

TECHNICAL WORKFLOWS

Developer Collaboration, Responsive Design, HTML/CSS Integration, WordPress Management, AI-Assisted Tooling.

Professional Experience
Proprietor, Lead UX Designer & Mediator — Perspective Mediation2024 – Present
  • Designed, built, and launched a production-ready commercial web platform using HTML, CSS, custom scripts, and WordPress.
  • Engineered a dual-funnel user journey (“Free Case Review” vs “Formal Instruction”) to optimize B2B lead capture and reduce bounce rates.
  • Implemented custom interactive UI components and form pre-filling logic to streamline client onboarding.
  • Provide accredited civil and commercial dispute resolution, applying psychological and negotiation frameworks to achieve settlements.
Momentum Day Trader (Market Data & Analytics) — Self-Employed2018 – Present
  • Independently manage and trade an equity portfolio using momentum strategies in high-volatility environments.
  • Utilise real-time financial charting dashboards, executing rapid data analysis and strict risk mitigation decisions.
Director & Marketing Strategist — Mediaheads Ltd2012 – 2014
  • Co-led operations for a marketing agency focused on brand awareness, website traffic growth, and digital lead acquisition.
  • Collaborated with corporate clients to execute digital marketing roadmaps aligned with target revenue goals.
  • Managed cross-functional design and delivery teams, achieving a 30% increase in campaign lead conversion rates.
Founder & Sole Proprietor — Civil & Commercial Litigation Practice2005 – 2021
  • Founded and scaled a commercial practice from a home-based office into a multi-office firm with 36 staff and 7-figure profit turnover prior to a successful sale in 2021.
  • SaaS Product Ownership: Partnered directly with software engineers to design, build, and integrate a custom SaaS case management platform, mapping workflows to optimize firm-wide efficiency.
  • Developed internal lead-generation strategies that reduced case acquisition costs to a fraction of industry averages.
  • Served as Head of Negotiations for complex multi-million pound litigation actions and managed overall financial performance.
Solicitor & Partner — Various Civil & Commercial Law Firms1996 – 2005
  • Qualified as a Solicitor in 1998; managed complex dispute negotiations, contract analysis, and client relationships.
Education & Qualifications
  • Level 5 Diploma in UX Design — The UX Design Institute (2024)
  • Level 4 Registered Civil & Commercial Mediator — CMC Accredited (2025)
  • Level 3/4 Diploma in Counselling & Psychotherapy — BACP Frameworks (2020)
  • Level 7 Postgraduate Diploma in Legal Studies & Level 6 LLB (Hons) Law — Staffordshire University
  • Level 5 HNC in Building Studies & Quantity Surveying Experience (1988–1992)
Governance & Community
Board of Trustees — Mind (Mental Health Charity)2020 – 2021