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Ashley Melville

Commercial UX/UI Designer, Web Specialist & Business Strategist
📍 Stoke-on-Trent, UK | 📞 07908 163003 | ✉️ ashley@perspectivemediation.co.uk | 🌐 View Digital Portfolio
Professional Summary

Commercial UX/UI Designer, Web Specialist, and Business Strategist with over 25 years of senior management experience. Founder of a 7-figure enterprise, former marketing agency director, and Level 5 UX Design Institute graduate. Combines end-to-end design capabilities (user research, wireframing, interactive prototyping) with hands-on front-end implementation (HTML5, CSS3, WordPress) and sharp business acumen. Specialist in creating conversion-focused web platforms that bridge user needs with business profitability.

Core Competencies

UX/UI DESIGN & STRATEGY

Wireframing (Figma), Rapid Prototyping, Usability Testing, User Journey Mapping, Information Architecture (IA).

WEB IMPLEMENTATION

Responsive Web Architecture, Custom HTML5/CSS3 Layouts, JavaScript Integration, WordPress Development, CRO.

COMMERCIAL STRATEGY

Business Case Alignment, 7-Figure Enterprise Growth, Lead Funnel Engineering, Stakeholder Management.

LEADERSHIP & OPERATIONS

Cross-Functional Team Leadership, Project Management, Budget Oversight, Dispute Resolution.

Professional Experience
Proprietor, Lead UX Designer & Mediator — Perspective Mediation 2024 – Present
  • Designed, built, and launched a production-ready commercial web platform using HTML, CSS, custom scripts, and WordPress.
  • Engineered a dual-funnel user journey (“Free Case Review” vs “Formal Instruction”) to optimize B2B lead capture and reduce bounce rates.
  • Implemented custom interactive UI components and form pre-filling logic to streamline client onboarding.
  • Provide accredited civil and commercial dispute resolution, applying psychological and negotiation frameworks to achieve settlements.
Momentum Day Trader (Market Data & Analytics) — Self-Employed 2018 – Present
  • Independently manage and trade an equity portfolio using momentum strategies in high-volatility environments.
  • Utilise real-time financial charting dashboards, executing rapid data analysis and strict risk mitigation decisions.
Director & Marketing Strategist — Mediaheads Ltd 2012 – 2014
  • Co-led operations for a marketing agency focused on brand awareness, website traffic growth, and digital lead acquisition.
  • Collaborated with corporate clients to execute digital marketing roadmaps aligned with target revenue goals.
  • Managed cross-functional design and delivery teams, achieving a 30% increase in campaign lead conversion rates.
Founder & Sole Proprietor — Civil & Commercial Litigation Practice 2005 – 2021
  • Founded and scaled a commercial practice from a home-based office into a multi-office firm with 36 staff and 7-figure profit turnover prior to a successful sale in 2021.
  • Custom Software Integration: Partnered with software engineers to design and integrate a custom SaaS case management platform, mapping user workflows to optimize efficiency.
  • Developed internal lead-generation strategies that reduced case acquisition costs to a fraction of industry averages.
  • Served as Head of Negotiations for complex multi-million pound litigation actions and managed overall financial performance.
Solicitor & Partner — Various Civil & Commercial Law Firms 1996 – 2005
  • Qualified as a Solicitor in 1998; managed complex dispute negotiations, contract analysis, and client relationships.
Education & Qualifications
  • Level 5 Diploma in UX Design — The UX Design Institute (2024)
  • Level 4 Registered Civil & Commercial Mediator — CMC Accredited (2025)
  • Level 3/4 Diploma in Counselling & Psychotherapy — BACP Frameworks (2020)
  • Level 7 Postgraduate Diploma in Legal Studies & Level 6 LLB (Hons) Law — Staffordshire University
  • Level 5 HNC in Building Studies & Quantity Surveying Experience (1988–1992)
Governance & Community
Board of Trustees — Mind (Mental Health Charity) 2020 – 2021