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Ashley Melville

Legal Tech Product & UX Specialist
📍 Stoke-on-Trent, UK   |   📞 07908 163003   |   ✉️ ashley@perspectivemediation.co.uk
Professional Summary

A strategic Product Manager and UX Architect combining broad commercial leadership with hands-on SaaS product design. Possesses deep domain expertise from founding and scaling a commercial legal practice to 36 personnel and a 7-figure turnover. Expert in auditing legacy systems, mapping user workflows, and partnering with software engineers to design and integrate custom SaaS case management platforms. Leverages a Level 5 Diploma in UX Design alongside practical web implementation skills to drive digital transformation, optimize operational efficiency, and build user-centric legal tech solutions.

Core Competencies

SaaS Product & UX Architecture

Certified UX designer with direct experience designing bespoke SaaS case management systems.

Technical Workflows

Responsive web architecture, HTML/CSS integration, JavaScript, and WordPress management.

Digital Transformation

Expert in auditing legacy systems, integrating enterprise SaaS platforms, and modernizing workflows.

Commercial Strategy

Proven track record scaling enterprise operations, optimizing lead acquisition funnels, and managing P&L.

Professional Experience
Proprietor & Lead UX Designer — Perspective Mediation 2024 – Present
  • Designed, built, and launched a production-ready commercial web platform using HTML, CSS, custom scripts, and WordPress.
  • Engineered a dual-funnel user journey to optimize B2B lead capture and reduce bounce rates.
  • Implemented custom interactive UI components and form pre-filling logic to streamline client onboarding workflows.
Founder & Managing Director — Legal Practice 2005 – 2021
  • Founded and scaled a commercial practice from a home-based office into a multi-office firm with 36 staff and a 7-figure profit turnover prior to a successful sale in 2021.
  • SaaS Product Ownership: Partnered directly with software engineers to design, build, and integrate a custom SaaS case management platform.
  • Led the mapping of digital workflows to optimize firm-wide efficiency and modernize operational output across all departments.
  • Developed internal lead-generation architectures that slashed acquisition costs to a fraction of industry averages.
Director & Marketing Strategist — Mediaheads Ltd 2012 – 2014
  • Co-led operations for a marketing agency focused on brand awareness, website traffic growth, and digital lead acquisition.
  • Managed cross-functional design and delivery teams, achieving a 30% increase in campaign lead conversion rates.
Education & Certifications
  • Level 5 Diploma in UX Design — The UX Design Institute (2024)
  • Product Management Certificate — Udemy (2024)
  • Level 7 Postgraduate Diploma in Legal Studies & Level 6 LLB (Hons) Law — Staffordshire University
  • Figma & Graphic Design Certificates — Coursera / CalArts (2023)